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About us

A family business 

The Christmas card company is owned by ALMAR (Tring) Limited, a print, design and graphics supplies company set up by Martin Cheshire over 40 years ago. Martin has spent 50 years in the print industry from being an apprentice at 15 working on print for major magazines such as The Sunday Times magazine and Women’s Own before setting up his own print shop in the garage of his home!

 40 years later…

Now ALMAR has a senior print team, litho and digital printing presses and a wealth of experience in print and production technologies.The idea to begin the production and distribution of Christmas cards came from his son Anthony who having served a 5 year apprenticeship with ALMAR observed just how many customers wanted personalised or bespoke Christmas cards every year.

“We produced lots of Christmas cards for local businesses who wanted to overprint their logo and for individuals who wanted their photograph or illustration used on a family card.It made sense to me to offer this service on the internet to a wider audience, the trick is to maintain the same level of personal service”

Anthony Cheshire

“We offer a very personal service and it is important to me that we were still approachable and not some ‘internet robot’ who dole out cheap Christmas cards in a glib, uncaring way. We have built up a level of trust both nationally and locally amongst the business fraternity for good quality at reasonable prices. Our customers are happy to come in and tell us what they had in mind and we put their ideas into print. Ordering your Christmas Cards from our site is based on the same principle.You can still ring up and talk about your ideas and soon you will be able to pay on line or if you prefer put your ideas into an email and send it over for us to produce, reassured that it will be produced on advanced digital presses (or Litho printed) to high quality traditional values.”

MD Martin Cheshire

Please have a look through our wide selection of over 200 Christmas cards in traditional, humorous or contemporary styles. Then simply add your personalisation and either email or give us a call on 01442 823934 and we will be happy to help.

The Management Team (with pics)

MD Martin Cheshire (Centre) with Print team Chris Sanders (right) and Martin White (left)